Shawna Bruce
Collaboration Creates Resilience
What does it mean to collaborate? We throw this word around often in the emergency management sector. In my world, I promote the need for...
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Shawna Bruce
May 16, 20222 min
Don't forget to PRACTICE
It's great you have that #crisiscommunications plan in a binder on your shelf and training for your role completed - but now what? The...
Shawna Bruce
Feb 9, 20216 min
Clarity in Crisis: Lessons Learned from Dr. Mileti
The Disaster and Emergency Management world lost a tremendous academic last week with the passing of Dr. Dennis Mileti. Dr. Mileti was a...
Shawna Bruce
Jan 18, 20212 min
Leading Your Crisis with Compassion
Last week I posted on LinkedIn about the 5 C's of Crisis Communication: Compassion, Clarity, Consistency, Commitment and Calm. In a...
Shawna Bruce
Sep 28, 20202 min
How do we make Lessons Identified - Lessons Learned?
I just finished completing a Work Action Plan for the Emergency Communications team at a major post-secondary institution. They invited...
Shawna Bruce
Aug 31, 20204 min
Creating a Community Outreach Information Network (COIN) to reach vulnerable groups in disasters
Watching Hurricane Laura's impacts along the Gulf Coast was a frightening reminder of the critical role public information plays during a...
Shawna Bruce
Jul 14, 20203 min
Who's on First? - Defining your Crisis Communications Team
Delegating staff to support your crisis communications response when you are in the thick of a crisis does not work well. It could...
Shawna Bruce
Jun 19, 20201 min
5 STEP COMMUNICATIONS DEBRIEF PROCESS
Debriefs are routine occurrences in the field of emergency management and military or paramilitary organizations. However, they may be a...
Shawna Bruce
Jun 12, 20203 min
Debriefing your Crisis Communications Team
From the onset of the COVID-19 health crisis, the role of communicators escalated to a whole new level of engagement.
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