WHY CHOOSE US?

WHAT MAKES US DIFFERENT?

We understand it can be difficult to find funding for training in emergency management. It’s like “buying insurance” for an event you silently hope will never happen. So, when you select a company to support your training requirements, you need to identify one who will:

  • Bring value to the table;

  • Share relevant personal experience; and,

  • Be willing to customize a training program to meet the needs of you and your organization.

This is what sets M.D. Bruce and Associates Ltd apart from others. We are passionate, experienced, adaptive, and professional.

ABOUT US

Our principle trainer, Shawna Bruce, has more than 35 years of communications experience as both an Army Public Affairs Officer, and as the Public Affairs Manager for Dow Chemical Canada.

With a degree in Mass communications from Carleton University, a 2-year Public Relations diploma from Algonquin College, along with being a graduate from the US Defense Information School, Shawna was well primed to start working to support emergency managers better communicate in a crisis or disaster.

Shawna’s hands on experience working in major crisis situations involving media at the local, national and international levels and her learnings as the Public Information Officer in Emergency Operations settings, offers clients a realistic approach to how to use media as a conduit in providing public information in a timely and accurate manner for various incidents.

An engaging presenter, Shawna is a self described “Master of Disaster,” and  graduate of the Master of Arts Disaster and Emergency Management program from Royal Roads University.  She has completed several FEMA Public Information courses and has co-instructed the FEMA All Hazards PIO course at the Incident Management Team Academy at NAIT’s Centre of Applied Disaster and Emergency Management. The content for her training combines personal learnings with formalized course material offering participants hand-on tools for their communicator’s toolbox.

Shawna is currently a part-time instructor for NAIT’s Disaster and Emergency Management program, and the Public Member for the Northeast Region Community Awareness and Emergency Response (NR CAER) where she is an advocate for public safety and emergency communications. 

WHY CHOOSE US?

WHAT MAKES US DIFFERENT?

We understand it can be difficult to find funding for training in emergency management. It’s like “buying insurance” for an event you silently hope will never happen. So, when you select a company to support your training requirements, you need to identify one who will:

  • Bring value to the table;

  • Share relevant personal experience; and,

  • Be willing to customize a training program to meet the needs of you and your organization.

This is what sets M.D. Bruce and Associates Ltd apart from others. We are passionate, experienced, adaptive, and professional.

ABOUT US

h

SERVICES

WHAT CAN WE OFFER YOU?

At M.D. Bruce and Associates Ltd. we deliver educational and engaging training sessions that are customized to build your confidence and capabilities for responding to a crisis.

We take the Triple-A Approach, as it supports navigating your response in the right direction by taking the steps to:

  • Acknowledge - Take accountability 

  • Agree - Show you care and express empathy

  • Address - Demonstrate commitment in action through leading by example

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Risk & Crisis Communications

Are you prepared to support an emergency or crisis?

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Emergency Public Information

Are you prepared to support the critical need for public information in an emergency? 

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Media

Training

How prepared are you to work with local media in an emergency or crisis?

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Communication in Emergency Mgmt.

Are you communicating to your public throughout all pillars of emergency management?

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Communication Plans & Exercises

Do you host training opportunities with your crisis communications team?

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Social

Media

How prepared are you to engage in social media during an emergency or crisis?

Contact Us

M. D. Bruce & Associates Ltd.