WHY CHOOSE US?

WHAT MAKES US DIFFERENT?

We understand it can be difficult to find funding for training in emergency management. It’s like “buying insurance” for an event you silently hope will never happen. So, when you select a company to support your training requirements, you need to identify one who will:

  • Bring value to the table;

  • Share relevant personal experience; and,

  • Be willing to customize a training program to meet the needs of you and your organization.

This is what sets M.D. Bruce and Associates Ltd apart from others. We are passionate, experienced, adaptive, and professional.

ABOUT US

Our principle trainer, Shawna Bruce, has more than 35 years of communications experience as both an Army Public Affairs Officer, and as the Public Affairs Manager for Dow Chemical Canada.

With a degree in Mass communications from Carleton University, a 2-year Public Relations diploma from Algonquin College, along with being a graduate from the US Defense Information School, Shawna was well primed to start working to support emergency managers better communicate in a crisis or disaster.

Shawna’s hands on experience working in major crisis situations involving media at the local, national and international levels and her learnings as the Public Information Officer in Emergency Operations settings, offers clients a realistic approach to how to use media as a conduit in providing public information in a timely and accurate manner for various incidents.

An engaging presenter, Shawna is a self described “Master of Disaster,” and  graduate of the Master of Arts Disaster and Emergency Management program from Royal Roads University.  She has completed several FEMA Public Information courses and has co-instructed the FEMA All Hazards PIO course at the Incident Management Team Academy at NAIT’s Centre of Applied Disaster and Emergency Management. The content for her training combines personal learnings with formalized course material offering participants hand-on tools for their communicator’s toolbox.

Shawna is currently a part-time instructor for NAIT’s Disaster and Emergency Management program, and the Public Member for the Northeast Region Community Awareness and Emergency Response (NR CAER) where she is an advocate for public safety and emergency communications. 

WHY CHOOSE US?

WHAT MAKES US DIFFERENT?

We understand it can be difficult to find funding for training in emergency management. It’s like “buying insurance” for an event you silently hope will never happen. So, when you select a company to support your training requirements, you need to identify one who will:

  • Bring value to the table;

  • Share relevant personal experience; and,

  • Be willing to customize a training program to meet the needs of you and your organization.

This is what sets M.D. Bruce and Associates Ltd apart from others. We are passionate, experienced, adaptive, and professional.

ABOUT US

Our principle trainer, Shawna Bruce, has more than 35 years of communications experience as both an Army Public Affairs Officer, and as the Public Affairs Manager for Dow Chemical Canada.

With a degree in Mass communications from Carleton University, a 2-year Public Relations diploma from Algonquin College, along with being a graduate from the US Defense Information School, Shawna was well primed to start working to support emergency managers better communicate in a crisis or disaster.

Shawna’s hands on experience working in major crisis situations involving media at the local, national and international levels and her learnings as the Public Information Officer in Emergency Operations settings, offers clients a realistic approach to how to use media as a conduit in providing public information in a timely and accurate manner for various incidents.

An engaging presenter, Shawna is a self described “Master of Disaster,” and  graduate of the Master of Arts Disaster and Emergency Management program from Royal Roads University.  She has completed several FEMA Public Information courses and has co-instructed the FEMA All Hazards PIO course at the Incident Management Team Academy at NAIT’s Centre of Applied Disaster and Emergency Management. The content for her training combines personal learnings with formalized course material offering participants hand-on tools for their communicator’s toolbox.

Shawna is currently a part-time instructor for NAIT’s Disaster and Emergency Management program, and the Public Member for the Northeast Region Community Awareness and Emergency Response (NR CAER) where she is an advocate for public safety and emergency communications. 

WHO WE ARE

WHAT MAKES US DIFFERENT?

We understand it can be difficult to find funding for training in emergency management. It’s like “buying insurance” for an event you silently hope will never happen. So, when you select a company to support your training requirements, you need to identify one who will:

  • Bring value to the table;

  • Share relevant personal experience; and,

  • Be willing to customize a training program to meet the needs of your organization.

This is what sets M.D. Bruce and Associates Ltd. apart from others. We are passionate, experienced, adaptive, and professional.

MEET SHAWNA

Our lead trainer, Shawna Bruce, has more than 35 years of communications experience as both an Army Public Affairs Officer, and as the Public Affairs Manager for Dow Chemical Canada. Her hands-on experience in the military and industry is shown through her engaging training programs.

1. PROFESSIONAL EXPERIENCE

CANADIAN MILITARY

Shawna’s 25+ years Public Affairs experience working with media at the local, national and international levels, gives her tried and true media relations skills. This offers clients a realistic approach on how to use media as a conduit in providing public information in a timely and accurate manner for various incidents.

 

CORPORATE PUBLIC RELATIONS & EMERGENCY PUBLIC INFORMATION

Upon retiring from the military and pursuing her interest in crisis communications and emergency management, Shawna held the position of Public Affairs Manager for Dow Chemical Canada for nine years. Based in Alberta's Industrial Heartland, she was responsible for Dow's corporate communications, community engagement, and the crisis communications planning, training, and public information response for five manufacturing sites. Additionally, she was actively engaged in community emergency management programs with neighbouring residents and industry.  

 

PRESENT

In addition to sharing her passion for crisis communications with clients, Shawna is currently a part-time instructor for NAIT’s Disaster and Emergency Management program.

 

Shawna remains active in community involvement through serving as the Public Member for the Northeast Region Community Awareness and Emergency Response (NR CAER), where she is an advocate for public safety and emergency communications.

 

Experience is the best educator, but if you're curious what kind of formal education Shawna has, you can find the details below.

  • Master of Arts in Disaster and Emergency ManagementRoyal Roads University

  • Bachelor of Arts in Mass Communications, Carleton University

  • Diploma in Public Relations, Algonquin College

  • Graduate of the US Defense Information School

2. FORMAL EDUCATION
3. CERTIFICATIONS & MEMBERSHIPS

An enthusiastic presenter, Shawna is a self-described “Master of Disaster”. With her breadth of work experience and formal education, she has also completed several certifications and training programs to offer you an engaging and rewarding learning experience. 

 

  • ICS 100, ICS 200, ICS 300

  • FEMA Basic Public Information Officer

  • FEMA All-Hazards Public Information Officer 

  • FEMA Social Media

  • Member of the International Association of Emergency Managers (IAEM)

 

In addition to completing several FEMA Public Information courses she has co-instructed the FEMA All-Hazards PIO course at the Incident Management Team Academy at NAIT’s Centre of Applied Disaster and Emergency Management.

 

The content for her training combines personal learnings with formalized course material offering participants hands-on resources for their communicator’s toolbox.

 

Contact Us

M. D. Bruce & Associates Ltd.