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Emergency Public Information is a key element for any emergency, crisis or disaster. By sharing timely and accurate information with your public, you can save lives, stabilize incidents, and even improve your reputation.

Emergency Public Information is different than a normal 9-5 communications role. The role of the Public Information Officer in an Emergency Operations setting is unique to the Incident Command System (ICS) model that is slowly being adopted into emergency management programs across Canada.


If you are a communicator or a member of the ICS team who could be tagged to perform this role or support the lead PIO, you need to better understand your role and responsibilities.


In this session you will learn:

  • To Gather, Verify, Coordinate and Disseminate timely and accurate information to your key stakeholders and public;

  • The role of the PIO in the ICS model;

  • How to develop a holding statement;

  • How to develop key messages; and

  • How to engage media and organize a news conference.

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