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The media and the public will not wait for you to get yourself organized in an emergency or a crisis. Every day, we are learning new skills and best practices in this specialized area within public relations to feed the growing demand for information.


M.D. Bruce & Associates Ltd. offers customized training workshops for communications teams and those supporting incident management. Some topic areas include: 

  • How to respond to an issue vs. a crisis

  • Developing holding statements and key messages

  • The value of message maps

  • Using the right tools to get your message to your audiences

We also provide consultation services in the form of reviewing plans, and creating GAP/SWOT Analyses to ensure your team is prepared in the face of an emergency or crisis.

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