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  • Writer's pictureShawna Bruce


Debriefs are routine occurrences in the field of emergency management and military or paramilitary organizations. However, they may be a new concept to many communicators who supported their organizations' response to the COVID-19 health pandemic.

Earlier this week, I posted a blog on the importance of deconstructing and reconstructing your communications approach to understand what worked well and where to fill in the gaps. (If you’re interested you can find it at

The infographic below outlines a process I am implementing with clients and teams that I now support. Over the past few weeks, we have seen flooding, severe storms, tornado warnings and wildfires impacting communities across Canada. Additionally, let us not forget the risks and hazards we all hope will never happen but need to be prepared to respond to if they do become a reality.

We need to remember that 95% of crisis communications products and materials can be prepared in advance and tweaked at the onset of an emergency or crisis. Prepare your teams to but their best professional selves forward in support of your organizations. Make debriefing an essential component of your communications strategy so that you're ready to respond to your next crisis.


For more information about debriefing communications teams, crisis communications, public information officer training or media interview workshops please email us at

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