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Risk and Crisis Communications, Emergency Public Information
& Media Training

Timely and accurate communication during a crisis or disaster can help save lives, stabilize an incident, and even enhance the reputation of your organization. At M.D. Bruce & Associates Ltd. we offer personalized support for your planning needs, and deliver customized training and workshops to help you build your confidence and preparedness.

What We Offer

Risk & Crisis Communications
  • Learn the basics of risk and crisis communications

  • Develop an effective crisis communications plan

  • Understand the critical role of Public Information in an incident or crisis

  • Learn skills to perform as PIO/IO in the Response ICS Model

  • Module 1: Media relations and awareness

  • Module 2: Own the interview - on camera practice

Communication in Emergency Management
  • Communicate in all pillars of emergency management: Preparedness, Mitigation, Response and Recovery

Communication Plans &
  • Provide crisis communication planning and tabletop exercise training for communications teams

  • Develop an effective social media plan for emergency management


"I thoroughly enjoyed your presentation on April 6, 2022 at Three Hills. Not knowing what to expect other than the workshop title, I learned the importance of the communications unit and how to be a more effective communicator during a crisis. I loved the presentation interview examples and the debrief sessions at the end to assist with working on public speaking, the do’s and don’ts when on camera (because you never know when it may happen!). Thank you for the information you put together and how you presented it."

Petra Jerricke

Town of Three Hills, AB

Is your organization prepared for a crisis?

Test your organization against our checklist to see if you are ready and prepared to respond to an emergency or crisis. Are you in the green, yellow, or red zone?

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